Apple plans major product launch in early 2026 including iPhone 17e, M5 MacBook Pros, and new iPads
ByAyaan Zaveri•Technology
Apple plans major product launch in early 2026 including iPhone 17e, M5 MacBook Pros, and new iPads
- Apple's 2026 product launch wave, called a "product blitz," is set to include the iPhone 17e, updated M5 MacBook Pros, new iPads, and advancements in artificial intelligence bloomberg.com.
- The iPhone 17e, expected to launch around February or early March 2026 at $599, aims to appeal to a broader audience with advanced features and an accessible price point appleinsider.com+1.
- Notable upgrades for the iPhone 17e include the A19 chip, 25W MagSafe wireless charging, next-gen C1X modem, Wi-Fi 7, Bluetooth 6, and a 48MP rear camera appleinsider.com+2.
- Apple plans to market the iPhone 17e aggressively in emerging markets and to corporate clients, emphasizing innovation and AI firstpost.com+1.
- The new MacBook Pros featuring M5 Pro and M5 Max chips are expected in early March, coinciding with the macOS 26.3 cycle, promising substantial performance improvements appleinsider.com+1.
- Updated iPads, including models with A18 and OLED displays, alongside a smarter Siri, are part of Apple's strategy to enhance its ecosystem firstpost.com+1.
- These launches follow a record-breaking quarter and coinciding with Apple's 50th anniversary, indicating a focus on hardware innovation and potential shifts to a twice-yearly iPhone release schedule bloomberg.com.
bloomberg.com
