MyFitnessPal acquires Cal AI, viral app with 15M downloads

MyFitnessPal announced on March 2, 2026 that it completed the acquisition of the viral AI calorie‑tracking app Cal AI, a deal finalized in December after a year of talks. techcrunch.com+1
Founded by two 17‑year‑old students, Cal AI quickly amassed 15 million downloads and $30 million in annual revenue, driven by its photo‑based calorie estimation AI feature. techbuzz.ai+1
The integration will expand MyFitnessPal’s AI‑powered nutrition tracking portfolio and help it reach a broader Gen Z audience by combining Cal AI’s technology with its extensive food database. globenewswire.com+1
MyFitnessPal retained the Cal AI team and will keep the Cal AI app operating independently while leveraging its technology across the larger platform. techcrunch.com+1
This move follows MyFitnessPal’s earlier AI investments, including the acquisition of Intent and the rollout of AI‑powered meal plans built on that technology. bakersfield.com+1
The deal exemplifies a growing market consolidation trend in the fitness‑app sector, where established players acquire AI‑first startups to attract younger users and stay competitive. themeridiem.com+1

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