OpenAI CEO criticizes Anthropic's Super Bowl AI ads amid rivalry

Anthropic's Super Bowl campaign, featuring a 60-second pregame ad and a 30-second in-game spot costing up to $10 million, aimed to differentiate its Claude chatbot by highlighting its ad-free experience cnbc.com+2.
OpenAI CEO Sam Altman criticized Anthropic’s ads as "dishonest" and defended OpenAI’s strategy of providing free access to ChatGPT, with any ads being clearly labeled and not influencing responses cnbc.com+2.
Altman’s reaction on X (Twitter) was met with social media ridicule, with critics calling it a "toddler’s tantrum" and raising concerns over public image and leadership conduct bbc.com+2.
The dispute highlights the intensifying rivalry between OpenAI and Anthropic, both vying for market share and user trust, with Anthropic founded by former OpenAI researchers adding complexity to competition cnbc.com+2.
The contrasting advertising philosophies reflect different business models: Anthropic’s ad-free approach versus OpenAI’s testing of labeled ads to sustain free access amid performance challenges cnbc.com+2.
The incident underscores broader industry debates on user experience, monetization, and ethics in AI advertising strategies gadgets360.com+2.

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